You have devoted all of your time and energy to creating a website, including page design, content addition, and keyword optimization, only to discover that it is placed in Google, where no one ever searches.
The harsh reality of organic rankings is that you are practically invisible if you are not on page one.
The good news is that your present data is a beginning rather than a failure. Let’s figure out what goes on behind the scenes and how to move up the ranks from low visibility to high effect.
Understanding Your Current Organic Performance
Client A’s website is now clearly making progress; although there is still opportunity for strategic growth.
Important Points:
- Keywords: 85 (↓ 23.42%)
A solid but declining keyword base – requires attention. - Traffic: 860 (↓ 10.14%)
Client A is receiving traffic, which is a very positive indicator. - Cost of Traffic: $26 (↓ 13.33%)
Although it’s still low, Client A’s organic traffic has some worth. - Branded Traffic: 704 (↓ 1.26%)
Majority of traffic comes from people already searching for your brand. - Non-Branded Traffic: 156 (↓ 36.07%)
Discovery traffic is declining
Key Takeaway: Client A is noticeable, but primarily to those who are familiar with the brand. The acquisition of new audiences is minimal.
Trends in Keyword Ranking
Client A’s keyword trend graph shows a mixed signal. In last 6 months, keyword growth peaked in January and February before slightly declining in March.
What this implies,
- Recently, more keywords have appeared in ranks.
- Many keywords are still in positions 11–50 and 51–100
- Very few rank in the top ten or even the top three.
Client A’s website is expanding.
Top Keywords
This section lists the main keywords your website currently ranks for in Google.
The top performing keyword of Client A is currently on position #1 with traffic share of around 81 % and traffic volume of 880. The keyword has 5 SERP features which means number of special google results such as maps, snippets, FAQs, etc., shown for that keyword.
What this tells us:
- Client A’s brand has strong visibility
- But it is overly dependent on only one keyword
Keyword Intent Breakdown:
It is a strong but underutilized SEO indicator. It shows intent of users behind searching for a specific keyword.
This is the distribution of your keywords:
1. Informational: 34.8% (39 keywords)
Users looking to learn or understand something
(e.g., guides, explanations, blogs)
2. Navigational: 21.4% (24 keywords)
Users searching for a specific brand or website
(brand name–related searches)
3. Commercial: 14.3% (16 keywords)
Users comparing services or solutions
(high-value, pre-decision stage)
4. Transactional: 29.5% (33 keywords)
Users ready to take action
(hire, buy, contact, request quote)
Positive aspects:
- strong combination of transactional and informational goals
- Excellent potential for conversions and traffic
What’s absent:
- These keywords don’t rank high enough to attract clicks.
Client A doesn’t yet have the proper visibility, but you has the right intent.
What Should Be Done
- Focus on Non-Branded Keywords
- Target keywords the audience searches for (not just brand keywords)
- Prioritize long-tail keywords for faster ranking
- Push Keywords on Page 2 to Page 1
- Optimize keywords ranking in positions 11–20
- These are the quickest wins
- Build Content That Attracts New Users
Focus on:
- Blogs (informational intent)
- Service pages (transactional intent)
- Comparison content (commercial intent)
- Strengthen SEO Foundation
- Internal linking
- On-page SEO improvements
- High-quality backlinks
Client A’s website is visible and performing better – it’s on the edge of real growth.
At Passion Minds Pvt Ltd, a Digital Marketing Agency in India, Europe, and the USA, we don’t just focus on improving rankings—we help you attract the right audience, increase visibility, and drive real business results.
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